Loli Bahia and CHANEL | Tweed Jackets, Camellias, and Runway Moments | UK

If you follow CHANEL’s runway shows and campaigns, one model keeps appearing at key moments: Loli Bahia.

From tweed jackets and camellias to Métiers d’Art, Cruise, and a dress first seen a century ago, her work with CHANEL shows how differently the house’s codes can come alive on one woman.

Who is Loli Bahia? | Born in Lyon, with roots in Algeria and Spain

Loli Bahia was born in Lyon, France. Her father was born in Spain and her mother in Algeria, and she grew up moving between France, Algeria, and Andalusia.

Music came before fashion: she studied trombone in Lyon. In 2018 she won the EGERI TOUR model competition, signed with WOMEN, and later walked for major houses including CHANEL.

CHANEL 2022 Métiers d’Art (22PF) | le19M and her first CHANEL campaign

One of her earliest major CHANEL projects was the 2022 Métiers d’Art collection at le19M in Paris, where the work of specialist ateliers such as Lesage, Montex, and Maison Michel took center stage.

Loli appeared in the campaign with Adit Priscilla and Mica Argañaraz, photographed by Mikael Jansson.

2023 Métiers d’Art (23PF) | From Dakar to Tokyo

Loli also walked the following Métiers d’Art collection in Dakar. When CHANEL staged the collection again in Tokyo in June 2023, she appeared there as well.

CHANEL Fall-Winter 2023 (23A) | Camellias, tweed, and the opening look

Fall-Winter 2023 placed the camellia at the center of the collection, from the set to tweed, embroidery, buttons, and bags. Loli Bahia walked Look 1 and later appeared in the season’s campaign.

In 2024, from CHANEL’s bride to a dress first seen in 1924

Loli closed CHANEL’s Spring-Summer 2024 Haute Couture show in the bridal look. At Vogue World: Paris later that year, she opened the event in a gold CHANEL evening dress recreated from a design published in 1924.

Photographed by Edward Steichen, Vogue, October 15, 1924

Loli Bahia at Vogue World: Paris 2024. Photo: F.Fior - I.Montag - A.Lucioni - D.Oberrauch - S.Dragone / Gorunway.com

CHANEL Cruise 2025 (25C) | A tweed jacket in Marseille

For Cruise 2025 in Marseille, Loli became one of the campaign faces, photographed by Jamie Hawkesworth. Hoods, snap fasteners, and shell embroidery gave CHANEL tweed a lighter, sportier rhythm.

Loli Bahia embraces flared silhouettes in Chanel’s cruise 2025 campaign. Photo: Jamie Hawkesworth / Chanel

The CHANEL Spring 2026 campaign (26S)

Loli Bahia also appears in CHANEL’s Spring 2026 campaign under Matthieu Blazy, photographed by Alec Soth. Her casting continues across very different chapters of the house.

Loli Bahia on Instagram | A more personal side in Tokyo

With camellias, CHANEL tweed turns romantic; in Cruise, it becomes lighter and sportier. Following Loli Bahia across these moments shows how the house’s codes keep changing expression from one era to the next.