CHANEL 14A超級市場｜Karl Lagerfeld時期如何讓花呢外套走入日常？【2014 FW】 | TW

During Karl Lagerfeld’s era, CHANEL Fall Winter 2014 (14A) asked how luxury clothing would look in the most ordinary setting, transforming the Grand Palais into the “Chanel Shopping Center”. 分割剪裁、拉鏈與運動鞋，把端正花呢轉化為可活動的日常服裝。

CHANEL 14A超級市場｜貨架上的500多種商品

More than 500 packages resembling food and household goods received CHANEL-style names and graphics. The brightness recalls Pop Art and mass-display photography, treating clothes and everyday shopping with humour.

The full show captures models moving like shoppers and the moments when clothing merges with the colours of the shelves.

CHANEL tweed jackets become clothes made for movement

Body-following shapes, divided panels and corset-like zip details define the waist, while trainers lead into boots at ground level. The newness of 14A lies in presenting precise tweed as active everyday clothing.

The detail film brings the zips, trims and connection between footwear and clothing into close view.

Salad green, carrot orange and beetroot pink

Muted tweed is interrupted by salad green, carrot orange, beetroot pink and lemon yellow. Buttons recall tins, and even the 2.55 bag appears wrapped like a packaged product, keeping pink from reading as sweetness alone.

The impressions film shows how models and guests experienced the enormous store-like set.