BLACKPINK JENNIE 的 CHANEL 香奈兒廣告由誰拍攝？Inez & Vinoodh 與斜紋軟呢 | TW

你是否也曾看過一幅 CHANEL 香奈兒廣告，之後仍一直記得那個畫面？Have you ever looked at a CHANEL campaign and wondered why a particular image stays in your mind?

從 BLACKPINK JENNIE 的 Coco Neige 廣告，到 CHANEL 香奈兒時裝影像與短片，許多令人難忘的作品都出自 Inez & Vinoodh。From BLACKPINK JENNIE’s Coco Neige campaign to CHANEL fashion imagery and films, many of those memorable works were created by Inez & Vinoodh.

他們的影像不只呈現模特兒的美，也讓斜紋軟呢的質感、外套輪廓，甚至一個眼神都留在記憶裡。Their pictures do more than present a beautiful model. The texture of tweed, the shape of a jacket and even a glance remain vivid. After years of looking closely at CHANEL clothing, we still find ourselves wanting to follow their work.

CHANEL 香奈兒精選單品Recommended CHANEL pieces

台灣顧客所見價格以新台幣顯示，商品由日本透過 DHL 寄出。For customers in Taiwan, prices are shown in TWD. Items are shipped from Japan by DHL.

15S 灰藍立領
外套大衣15S Grey Navy
Standing-Collar Coat 07S 象牙白藍邊
棉質外套07S Ivory Blue-Trim
Cotton Jacket 22A 粉紅羊毛
立領外套22A Pink Wool
Mandarin-Collar Jacket 21S 淺粉紅雙層
斜紋軟呢外套21S Light Pink
Double Tweed Jacket 12C 象牙白亮片領
Bouclé 外套12C Ivory Sequin-Collar
Bouclé Jacket

拍攝 CHANEL 香奈兒的攝影師 Inez & Vinoodh 是誰？Who Are Inez & Vinoodh, the Photographers Behind CHANEL?

Inez van Lamsweerde 與 Vinoodh Matadin 在阿姆斯特丹相識，自 1986 年起共同創作。Inez van Lamsweerde and Vinoodh Matadin met in Amsterdam and have worked together since 1986.

從 VOGUE 專題到世界級時裝品牌廣告，即使不熟悉他們的名字，你或許早已看過他們的作品。From VOGUE editorials to campaigns for major fashion houses, you may already know their images even if you did not know their names.

他們很早便把數位技術帶入時尚攝影，作品美麗卻保留一點難以言喻的氣氛。與 CHANEL 香奈兒的合作涵蓋成衣、包款、Coco Neige 與系列影片。They embraced digital techniques early, creating fashion photographs that are beautiful yet slightly uncanny. For CHANEL, their work spans ready-to-wear, bags, Coco Neige and collection films.

View Inez & Vinoodh at VOGUE

先從影像開始：CHANEL 香奈兒 2024/25 秋冬《A Cinematic Story》Start with a Film: CHANEL Fall–Winter 2024/25 “A Cinematic Story”

認識他們作品最好的方式，是先從影片開始。The best introduction to their work is through film.

CHANEL 香奈兒 2024/25 秋冬成衣《A Cinematic Story》充滿安靜的張力、鮮明人物與流動服裝，更像一部短片，而不只是時尚廣告。“A Cinematic Story” for CHANEL Fall–Winter 2024/25 ready-to-wear has quiet tension, striking faces and clothing that seems to flow through the frame. It feels more like a short film than a conventional fashion campaign.

當影像動起來，單張廣告中未能完全看見的世界也變得更近。In motion, their world feels much closer than it does in a single campaign photograph.

BLACKPINK JENNIE 的 CHANEL 香奈兒 Coco Neige 2021/22BLACKPINK JENNIE in CHANEL Coco Neige 2021/22

黑、白、JENNIE 與 CHANEL 香奈兒，本來已是強烈組合；經 Inez & Vinoodh 拍攝後，又多了一層獨特氣氛。Black, white, JENNIE and CHANEL. The combination is already powerful, yet Inez & Vinoodh give it another atmosphere.

針織帽、包款與大量山茶花同時出現，畫面卻毫不甜膩。There are knitted hats, bags and plenty of camellias, but the result never feels overly sweet.

即使層疊多件運動感單品，臉部仍然清爽。黑色服裝搭配白色山茶花時，這種平衡很值得參考。Even with sporty pieces layered together, the face remains clear. It is a beautiful reference for styling a white camellia with black clothing.

See JENNIE’s camellia styling查看 JENNIE 的山茶花造型

Margaret Qualley 與 Rianne Van Rompaey 的 CHANEL 香奈兒影像CHANEL Films with Margaret Qualley and Rianne Van Rompaey

Inez & Vinoodh 的魅力，不能只靠靜態照片理解。The appeal of Inez & Vinoodh cannot be understood through still images alone.

Margaret Qualley 與 Rianne Van Rompaey 出現的短片像電影片段：兩人的距離、回眸一刻，以及步伐間擺動的衣襬。Their films with Margaret Qualley and Rianne Van Rompaey feel like brief scenes from a movie: the distance between two people, the moment one turns, and a hem moving with every step.

他們不只從正面展示服裝，連袖口、衣襬與珠寶的動態也成為畫面的一部分。這是帶著小故事的 CHANEL 香奈兒。Rather than simply showing a garment from the front, they make sleeves, hems and jewellery part of the scene. CHANEL with a small story inside.

霧中花園、黑白影像與 CHANEL 香奈兒 2022/23 秋冬斜紋軟呢A Misty Garden, Monochrome and CHANEL Fall–Winter 2022/23 Tweed

CHANEL 香奈兒 2022/23 秋冬成衣以品牌標誌之一的斜紋軟呢為主角。Tweed, one of the house’s signatures, was the focus of CHANEL Fall–Winter 2022/23 ready-to-wear.

Inez & Vinoodh 拍攝的廣告由 Rianne Van Rompaey 出鏡，讓同一種斜紋軟呢走進兩個相反世界。The campaign photographed by Inez & Vinoodh features Rianne Van Rompaey and presents the same tweed through two opposing worlds.

一邊是被自然與霧氣包圍的彩色花園；另一邊則是除去裝飾的黑白攝影棚。One is a richly coloured garden wrapped in nature and mist. The other is a monochrome studio stripped of decoration.

花園讓斜紋軟呢顯得柔和夢幻；黑白畫面則使形狀與輪廓更清楚。光線與背景讓同一件服裝呈現截然不同的表情。In the garden, tweed appears soft and dreamlike. In monochrome, its form and outline become precise. Light and background give the same clothing a completely different expression.

斜紋軟呢外套也是如此。明亮環境會帶出彩色紗線與金屬光澤；黑色背景則令輪廓與鈕扣更突出。觀看商品照片時，也值得留意這一點。A tweed jacket behaves in the same way. In bright light, coloured yarns and metallic threads emerge; against black, the outline and buttons become stronger. It is worth remembering when looking at product photographs.

從攝影作品尋找 CHANEL 香奈兒穿搭靈感Finding CHANEL Styling Ideas Through Photography

觀看 Inez & Vinoodh 的作品，也會拓展我們欣賞 CHANEL 香奈兒服裝的方式。Looking through the work of Inez & Vinoodh can expand the way we enjoy CHANEL clothing.

穿黑色外套時，可用白領或山茶花為臉部添光。份量感強的服裝不用遮掩，反而可以自信穿著。即使配件較多，只要控制整體色調，也不會過分甜美。Add light around the face with a white collar or camellia when wearing a black jacket. Do not hide a voluminous piece; wear it confidently. Even several accessories need not feel overly sweet when the overall colour palette remains controlled.

CHANEL 香奈兒外套與洋裝掛在衣架上，和真正穿上身時，常會呈現完全不同的感覺。CHANEL jackets and dresses can look completely different on a hanger and on a person.

配色、配件數量，甚至站姿，都會改變服裝的表情。透過攝影師的視角，挑選一件服裝也多了一種樂趣。Colour combinations, the number of accessories and even the way someone stands. Seen through a photographer’s eye, choosing a single piece becomes interesting in a new way.