Karl Lagerfeld built a glamorous farm inside the Grand Palais for CHANEL Spring/Summer 2010 (10S), complete with a towering barn, hay and flowers.
The clothes are the perfect counterpoint: pale tweed jackets, cotton knits and dresses that travel easily between relaxed days and polished evenings.
CHANEL 10S Farm Runway|A Grand Palais Spectacle
A barn nearly nine metres high stood at the centre of the show, followed by a Lily Allen performance at the finale. Romantic countryside references became lively, modern and unmistakably CHANEL.
The setting was enormous, yet the most memorable details remained the jackets, pearls and beautifully controlled proportions.
CHANEL 2010 Beige Tweed Jackets|Soft Colour Across Seasons
White, cream, pale beige and blush soften the structure of tweed and bring light to the face. These shades sit naturally over a plain top and work across changing climates.
One refined jacket can take a simple travel wardrobe from daytime ease to an evening that calls for something more polished.
Gisele Bündchen in LES BEIGES|Pale Beige with Presence
Gisele Bündchen’s CHANEL LES BEIGES film makes natural beige feel radiant and confident. The pale 10S jacket shares that quality, allowing texture and cut to create impact without a loud colour.
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Share Your Preferred SizeCHANEL 10S Motifs|Wheat, Clogs, Baskets and Pearls
Wheat, one of Coco Chanel’s lucky symbols, appeared beside leather clogs and woven baskets. Pearls and meticulous braiding gave every rustic reference a refined finish.
Red, blue and white floral prints brought freshness to the jackets and knit dresses, completing the collection’s spring mood.
One beautiful layer simplifies warm-weather dressing
When an outfit needs to feel easy and still look considered, the material makes the difference. Light tweed or soft cotton knit adds texture and shape without creating a complicated travel look.
10S Collection Jackets, Coats, Suits, Dresses, Sweaters and More
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CHANEL 10S Black and Gold CC Logo Velvet Jacket
CHANEL 10S Pale Beige and Pink Cotton Tweed Jacket
CHANEL 10S Blue Navy Pearl CC Button Tweed Jacket
CHANEL 10S Black Bow Cotton Knit Dress

CHANEL 10S Nude Beige Fringe Knit Dress

CHANEL 10S Gray Pearl Button Tweed Jacket
CHANEL 2010 Spring/Summer (10S)
Explore jackets, dresses, knitwear and more for international customers.
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