Why does owning something good affect our "brain reactions"?

If you're a woman, when someone compliments something of yours, like your watch or bag,

you probably feel as if you yourself have been complimented,

and your mood was lifted for the entire day.

This is because we perceive the things around us as an extension of ourselves.

Psychologically, this is called "extended self," and the same can be said for brand-name items.

People who "want to wear expensive, carefully crafted items"

may be those who think "I am worthy of that value," or those who strive to be so.

What you wear significantly influences not only the impression you make on others, but also your feelings and perception of yourself.

An interesting overseas experiment found that people who dress neatly

are less likely to shoplift, but

it might be the same phenomenon as how wearing a nice suit and heels naturally improves your posture and demeanor.

It seems that clothes can also be considered a type of "extended self."

Many women, in particular, will have experienced being influenced by what they wear and put on!

"The quality of what one wears significantly affects brain reactions."

More than this fact, good quality items are ultimately cost-effective and last a long time.

"Treasure good things for a long time..."

With this in mind, we at TC Japan

are committed to sourcing carefully selected products

to bring joy to everyone today.