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CHANEL Cruise 2027 (27C) in Biarritz | Tweed Jackets and Resort Style
CHANEL Cruise 2027 arrived in Biarritz in April 2026, returning to the Atlantic town where Gabrielle Chanel opened a couture house in 1915.
For his first CHANEL Cruise collection, Matthieu Blazy treated resort dressing as real life: jackets, dresses and separates that could move from the beach to dinner.
CHANEL Cruise 2027 (27C) begins with Biarritz
In Biarritz, Chanel brought her boutique, workrooms, salon and home under one roof. Jersey blouses, easy jackets and skirts could be worn by the sea and still look right at a hotel or in a salon.
This was where a millinery business became a couture house. For 27C, Biarritz was more than a nostalgic address: it was a reminder that CHANEL has always changed clothes to suit the way women live.
CHANEL 27C opens with a 100-year-old little black dress
The first look was black, marking a century since American Vogue compared Chanel’s simple 1926 dress to the Ford. Blazy kept the deep V-neck and dropped waist, then traced the surface with crisp white geometric stitching.
A large bow from the historic sketch reappeared as a playful clutch. It was a smart shift: the memory remained, but the detail had moved somewhere new.
CHANEL jackets meet the beach: silk, raffia and tweed
Marinière quarter-zips, washed cotton-canvas suits, silk scarf dresses and raffia skirts loosened the line between city and sea. Swimsuits appeared beneath polished jackets, making the collection feel dressed and relaxed at once.
Shell earrings, coral-like trims and fish-scale embroidery brought the coast into the clothes. Tweed and lace seemed lighter because every surface was allowed to move.
27C’s mood was “the salon goes to the beach.”
Luxury was not made precious; it was designed to come alive in the wind.
Luxury was not made precious; it was designed to come alive in the wind.
Double Cs and newspaper prints shape the CHANEL 27C story
The double C appeared as openwork and lattice rather than a logo placed on top. It followed the fabric and helped form the silhouette—visible, but never shouting.
Later, newspaper-print skirt suits and long dresses brought graphic energy to the beach. The change of rhythm made the closing passages especially memorable.
Loïc Prigent captures the energy behind CHANEL 27C
Loïc Prigent’s film catches more than the runway: the guests, the street sounds and the quick flashes of backstage life. His humour never gets in the way of his respect for the people making the clothes.
In his hands, the runway and everything around it become one beautifully observed story.
Follow Loïc Prigent on YouTubeCHANEL Cruise 2027 (27C): jackets made for a new Biarritz
In the city that still carries Gabrielle Chanel’s memory, Blazy did not simply repeat the past. The black dress, tweed suit and marinière were reshaped for a woman moving through an entire day.
What began in Biarritz in 1915 was not one fixed silhouette, but a way of adapting clothes to life. At 27C, that freedom returned in silk, raffia, cotton and CHANEL jackets moving in the Atlantic light.