Who Shot BLACKPINK JENNIE’s CHANEL Campaign? Inez & Vinoodh｜攝影與斜紋軟呢 | HK

Have you ever looked at a CHANEL campaign and wondered why a particular image stays in your mind?你是否也曾看過一幅 CHANEL 廣告，之後仍一直記得那個畫面？

From BLACKPINK JENNIE’s Coco Neige campaign to CHANEL fashion imagery and films, many of those memorable works were created by Inez & Vinoodh.從 BLACKPINK JENNIE 的 Coco Neige 廣告，到 CHANEL 時裝影像與短片，許多令人難忘的作品都出自 Inez & Vinoodh。

Their pictures do more than present a beautiful model. The texture of tweed, the shape of a jacket and even a glance remain vivid. After years of looking closely at CHANEL clothing, we still find ourselves wanting to follow their work.他們的影像不只呈現模特兒的美，也讓斜紋軟呢的質感、外套輪廓，甚至一個眼神都留在記憶裡。

Finding CHANEL Styling Ideas Through Photography從攝影作品尋找 CHANEL 穿搭靈感

Looking through the work of Inez & Vinoodh can expand the way we enjoy CHANEL clothing.觀看 Inez & Vinoodh 的作品，也會拓展我們欣賞 CHANEL 服裝的方式。

Who Are Inez & Vinoodh, the Photographers Behind CHANEL?拍攝 CHANEL 的攝影師 Inez & Vinoodh 是誰？

Inez van Lamsweerde and Vinoodh Matadin met in Amsterdam and have worked together since 1986.Inez van Lamsweerde 與 Vinoodh Matadin 在阿姆斯特丹相識，自 1986 年起共同創作。

From VOGUE editorials to campaigns for major fashion houses, you may already know their images even if you did not know their names.從 VOGUE 專題到世界級時裝品牌廣告，即使不熟悉他們的名字，你或許早已看過他們的作品。

They embraced digital techniques early, creating fashion photographs that are beautiful yet slightly uncanny. For CHANEL, their work spans ready-to-wear, bags, Coco Neige and collection films.他們很早便把數碼技術帶入時裝攝影，作品美麗卻保留一點難以言喻的氣氛。與 CHANEL 的合作涵蓋成衣、手袋、Coco Neige 與系列影片。

View Inez & Vinoodh at VOGUE

Start with a Film: CHANEL Fall–Winter 2024/25 “A Cinematic Story”先從影像開始：CHANEL 2024/25 秋冬《A Cinematic Story》

The best introduction to their work is through film.認識他們作品最好的方式，是先從影片開始。

“A Cinematic Story” for CHANEL Fall–Winter 2024/25 ready-to-wear has quiet tension, striking faces and clothing that seems to flow through the frame. It feels more like a short film than a conventional fashion campaign.CHANEL 2024/25 秋冬成衣《A Cinematic Story》充滿安靜的張力、鮮明人物與流動衣裝，更像一部短片，而不只是時裝廣告。

In motion, their world feels much closer than it does in a single campaign photograph.當影像動起來，單張廣告中未能完全看見的世界也變得更近。

BLACKPINK JENNIE in CHANEL Coco Neige 2021/22BLACKPINK JENNIE 的 CHANEL Coco Neige 2021/22

Black, white, JENNIE and CHANEL. The combination is already powerful, yet Inez & Vinoodh give it another atmosphere.黑、白、JENNIE 與 CHANEL，本來已是強烈組合；經 Inez & Vinoodh 拍攝後，又多了一層獨特氣氛。

There are knitted hats, bags and plenty of camellias, but the result never feels overly sweet.針織帽、手袋與大量山茶花同時出現，畫面卻毫不甜膩。

Even with sporty pieces layered together, the face remains clear. It is a beautiful reference for styling a white camellia with black clothing.即使層疊多件運動感單品，臉部仍然清爽。黑色衣服配白色山茶花時，這種平衡很值得參考。

See JENNIE’s camellia styling查看 JENNIE 的山茶花造型

Monochrome Portraits for CHANEL Fall–Winter 2020/21CHANEL 2020/21 秋冬黑白人像

Then the mood changes to forceful monochrome.接着，氣氛轉為強烈的黑白影像。

Without colour, the weave of tweed, the outline of a black jacket, and the light on a white collar or accessory become even clearer.當色彩消失，斜紋軟呢的織紋、黑色外套的輪廓，以及白領與配飾的光澤反而更清晰。

Each photograph carries a slight tension, and black CHANEL looks exceptionally sharp. We are especially drawn to this clean style with a little edge.每張照片都有一點緊張感，黑色 CHANEL 因而顯得格外俐落。這種乾淨又帶點銳度的畫面尤其迷人。

A Misty Garden, Monochrome and CHANEL Fall–Winter 2022/23 Tweed霧中花園、黑白影像與 CHANEL 2022/23 秋冬斜紋軟呢

Tweed, one of the house’s signatures, was the focus of CHANEL Fall–Winter 2022/23 ready-to-wear.CHANEL 2022/23 秋冬成衣以品牌標誌之一的斜紋軟呢為主角。

The campaign photographed by Inez & Vinoodh features Rianne Van Rompaey and presents the same tweed through two opposing worlds.Inez & Vinoodh 拍攝的廣告由 Rianne Van Rompaey 出鏡，讓同一種斜紋軟呢走進兩個相反世界。

One is a richly coloured garden wrapped in nature and mist. The other is a monochrome studio stripped of decoration.一邊是被自然與霧氣包圍的彩色花園；另一邊則是除去裝飾的黑白攝影棚。

In the garden, tweed appears soft and dreamlike. In monochrome, its form and outline become precise. Light and background give the same clothing a completely different expression.花園讓斜紋軟呢顯得柔和夢幻；黑白畫面則使形狀與輪廓更清楚。光線與背景讓同一件衣服呈現截然不同的表情。

A tweed jacket behaves in the same way. In bright light, coloured yarns and metallic threads emerge; against black, the outline and buttons become stronger. It is worth remembering when looking at product photographs.斜紋軟呢外套也是如此。明亮環境會帶出彩色紗線與金屬光澤；黑色背景則令輪廓與鈕扣更突出。觀看商品照片時，也值得留意這一點。

Recommended CHANEL piecesCHANEL 精選單品

For customers in Hong Kong, prices are shown in HKD. Items are shipped from Japan by DHL.香港顧客所見價格以港幣顯示，商品由日本透過 DHL 寄出。

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