CHANEL 25C Explained: Marseille, Tweed and a Sportier Cruise Mood | INTL

CHANEL Cruise 2024/25, commonly identified as 25C, was presented in Marseille on 2 May 2024. The rooftop of Le Corbusier’s Cité Radieuse connected a local Mediterranean setting with an internationally recognisable language of tweed, lace and tailoring.

What distinguishes the collection is the way those established elements meet sportswear and marine references. The clothes remain refined, but the styling is built around movement.

See CHANEL 25C and Marseille in the official runway film

The exposed roof, wind and walking pace establish the collection’s mood before any single detail takes over.

Cité Radieuse joins modernist architecture with everyday movement

Le Corbusier designed the Unité d’Habitation between 1945 and 1952. Its rooftop plan included a running track, gymnasium and open-air theatre. MAMO now occupies the roof as a contemporary art space with broad views of sky and sea.

This was a fitting setting for clothes that move between structure and informality.

CHANEL tweed meets hooded layers, lace and marine texture

A green tweed jacket over a grey hoodie made the collection’s method immediately visible. Pastels, concrete grey and checks reflected the building, while a white hooded scuba suit, openwork knits and net-like gold necklaces brought in the coast.

Patchwork lace dresses, wave-like lines, sea-creature ruffles and flat diving-inspired shoes kept evening and practical ideas in close conversation.

The 25C contrasts remain clear without becoming theatrical

That balance gives CHANEL 25C a useful place in the wider Cruise story: recognisable house codes are not discarded, but moved into a more active Marseille landscape.